Objectives

My products objective is to lighten up the bar scene. It’s to increase alcohol intake and for our consumers to have a good time. “Macroenvironment is the larger societal forces that affect the microenvironment demographic, economic, natural, technological, political, and cultural forces” (page 67 Gary Armstrong). “Microenvironment is the actors close to the company, suppliers, marketing intermediaries, customer market, competitors, and publics.” (Page 67 Gary Armstrong). We want the product to be in a lounge bar environment so you can talk and socialize. Our goal is to draw people in. It’s an olive flavored chip, olives go with alcohol already, so now we have them improved. It will be very inexpensive to purchase and will have a serving enough to share. This product will be a big success and everyone will love it. It will be made like a regular chip and served in chip bags. On the back of the bag there will be a story told about Phineas fogg which can also be a good conversation starter.  That is my main objective. A conversation is very important in a bar. It’s not always easy to find one or start one but this product will be the change in that problem. Whether it’s to talk to a new man or meet a new woman. Or even on a first date at a lounge bar. You can talk about this product nonstop. You can talk about how this product came about. You can also talk about the product came about and also about how the product was originated in Greece. It a very fun humorous story. Which lead to a fun bar snack which will lead to a fun conversation. One of the best thing about the product besides the taste is how it came about. So my objective is to lighten up the mood by increasing alcohol intake.

Week 10;EOC Unique Value Proposttion

"Help Yourself and New Friends To Happiness"
I think this is a good slogan because this is a snack particularly served in a bar and with drinks, which is meant to be a very happy environment.
"Come And Enjoy A Conversation Snack"
I think that this is a good slogan because this snack is meant to be a conversation starter, and is made to be shared in a bar.
"Come Crunch With A Friend"
I think that this slogan is good because the product is a bag of Kalamata Olive Chips, and its a conversation bar snack.

Week 8;EOC The Adventure

I was in Kalamata Greece in search of the best grown Kalamata Olives. I came across a house with a tall beautiful tree filled with these beautiful juicy fully grown Kalamata Olives. But the house had a big fence guarding the tree. I knocked on the door and an angry man answered, he assumed I was there for his beautiful daughter. But I asked him will he let me buy every olive off of his tree, he screamed NO and slammed the door in my face. So I had to find a way to get these olives. I could have just went and bought them from a store but I’ve never seen olives this perfect so I was determined. So all night I was thinking and drawing up plans. So my plan was to climb up the gate with a basket and pick as many olives as I can. So, the next day I did that. I got caught! The angry dad shot at me and I fell off the gate out of the backyard. So I waited a couple days for everything to die down and this time I made sure no one was home. So climbed up the gate and started picking olives. But the olives were a little hard to get and I was struggling to stay up and to get them. So some of the olive juice was in the basket as well. I slipped and fell into the backyard! And this whole time I didn’t notice his beautiful daughter was sitting under the huge tree. She was eating plain chips and my olives and olive juice fell on top of her chips. So to play it cool I ate a chip with a Kalamata Olive on top and the olive juice and was about to say “Hello Beautiful”. But instead I yelled “This Is Delicious!!”  She tasted it and agreed with me, we heard her father coming so she snuck me out the house and I had to leave without getting to know her unfortunately. But I knew I had a genius snack on my hands!

Implantation Evaluation Control

 My company’s implementation is website ads and social media. It will catch the attention of our target market successfully.   “Finally, we recognize that every industry sector and marketing sub discipline (e.g., marketing research, e-commerce, direct selling, direct marketing, advertising) has its own specific ethical issues that require policies and commentary” (Page 538 Gary Armstrong). My company’s evaluation is us knowing it won’t be easy getting people to try something new but we are positive that when they do they will come back for more.   ” Evaluation is also very important. Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially.”(Page 438 Gary Armstrong). My company’s controls are lightening up the bar scene. We plan on increasing alcohol intake as well. We plan on this product becoming a conversation starter that causes you to mingle. I also want the story of phileas fogg to help.   “The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.” (Page 416 Gary Armstrong).

Price

My products price is $2.50. I priced this as a bar snack item. This inexpensive priced item will solve many bar problems. They are paying that price for the experience as well. It will make their bar experience way more enjoyable and help them meet many new people and increase alcohol intake. This will make them have a great time. And always come back for more. “A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s full line.” (Page 417 Gary Armstrong). “A sales force organization under which salespeople specialize in selling only to certain customers or industries.” (Page 418 Gary Armstrong).  

Promotion

“Promotion is developing and spreading persuasive communication about an offer” (Page 313 Gary Armstrong). My company’s promotion will be social media. We will use all popular and non-popular websites. We will be very notable. We will have our own Facebook page. We will also have our own Instagram page. We will have our own twitter account. We will have someone on 24 hour monitor of all of our accounts. We will search pictures and hashtags from the websites to seek our audience. The people who are 21 or over and go to bars.   “Matching is shaping and fitting the offer to the buyers needs including activities such as manufacturing, grading, assembly, and packaging.” (Page 313 Gary Armstrong).

Distribution

My company distribution that it’s going to be packaged in bags and able to be stored in the bar scene.  “Firms rarely work alone in creating value for customers and building profitable customer relationships.” (Page 309 Gary Armstrong). “We then examine physical distribution or logistics an area that is growing dramatically in importance and sophistication” (Page 309 Gary Armstrong). The product will be 3 ounces. I will have a normal size chip. It will be able to be stored behind the counter. You will be able to save them pass them around and everything in that nature. This product will come 30 a box to the bar.

Product

this is the font of the product...

This will be on the back...

I was in Kalamata Greece in search of the best grown Kalamata Olives. I came across a house with a tall beautiful tree filled with these beautiful juicy fully grown Kalamata Olives. But the house had a big fence guarding the tree. I knocked on the door and an angry man answered, he assumed I was there for his beautiful daughter. But I asked him will he let me buy every olive off of his tree, he screamed NO and slammed the door in my face. So I had to find a way to get these olives. I could have just went and bought them from a store but I’ve never seen olives this perfect so I was determined. So all night I was thinking and drawing up plans. So my plan was to climb up the gate with a basket and pick as many olives as I can. So, the next day I did that. I got caught! The angry dad shot at me and I fell off the gate out of the backyard. So I waited a couple days for everything to die down and this time I made sure no one was home. So climbed up the gate and started picking olives. But the olives were a little hard to get and I was struggling to stay up and to get them. So some of the olive juice was in the basket as well. I slipped and fell into the backyard! And this whole time I didn’t notice his beautiful daughter was sitting under the huge tree. She was eating plain chips and my olives and olive juice fell on top of her chips. So to play it cool I ate a chip with a Kalamata Olive on top and the olive juice and was about to say “Hello Beautiful”. But instead I yelled “This Is Delicious!!”  She tasted it and agreed with me, we heard her father coming so she snuck me out the house and I had to leave without getting to know her unfortunately. But I knew I had a genius snack on my hands!

 

Situation or SWOT Analysis

Next, is my SWOT Analysis. “SWOT Analysis is an overall evaluation of the company’s strengths, weaknesses, opportunities, and threats” (Page 55 Gary Armstrong). My company’s strengths are the flavor of the product, the environment it’s sold in, the serving amount, and the packaging.  “The company should analyze its markets marketing environment to find attractive opportunities and identify environmental threats” (Page 56 Gary Armstrong).  The flavor is a strength because it salty which will increase alcohol intake. That will benefit me and the bar and the customers. The environment the product is being sold in is another strength is because the lounge bar scene is a place where you can talk and socialize and meet new people. The serving amount is a strength because it’s enough to share, so mingling won’t be hard. Lastly, the packaging is a strength because it’s a conversation starter, and it’s easy to store in a bar scene. My company’s weakness is getting people to try it. It will be hard to get people to try the Kalamata Olive Chip but when they do they won’t regret it. My product opportunities is benefiting the bar as well.  It will increase alcohol intake. That benefits the bars profits and keeps people there longer. It would also keep people coming back because they will connect their memory at the bar with a good time. So this is more business for both ends. Lastly, the company’s threats are the other bar snacks. They are so used to them snack that they might not want to try something new. Another threat is that the Kalamata olive is a little unfamiliar so people will be a little on edge about trying it. But with the right advertisement and slogans people will be less hesitant. With every problem comes a solution so there is no problem that’s too bad.

Target Market Strategy

My company has a very specific target market. And that is 21 and over people who attend bars. My target market strategy is to identifying our audience and the problems we solve or them. “The marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market,” (Page 53 Gary Armstrong). We are going to connect with them the best way we know how which is through social media. This will get their attention because this is what their used to. Social media is in their everyday life and this is the best way to catch their attention. “Product means the goods and services combination the company offers to the target market.” (Page 54 Gary Armstrong). We are offering a service to a certain age group and audience and this will only be served in bars. They will benefit from this in more ways than one and we will tell them that over social media. We will search hashtags that will let us know who on the websites we should sell too. We have to speak their language to get their attention. It will be a success because social media plays a big part in today’s society.

Business Mission Statement

The purpose for my product is to end bar hunger, start conversation and increase alcohol intake. Everybody wins! This salty savory snack is the Kalamata Olive Chip from Greece. Phileas Fogg went on a crazy adventure and discovered it accidentally. Everyone will love it. The product will be an appropriate price and serving. It will also be storable on a shelf. I’m here today to end the customers in the bars problems. “Business statements should be market oriented and defined in terms of satisfying basic customer needs.” (Page 40 Gary Armstrong). Our slogans are based on making new friends and having a good time. Such as “Come and crunch on this conversation snack with a mew friend”. We are here to make lounges easier to converse at and have a good time. Our company is here to profit bars as well. “Guided by the company’s mission statement and objectives, management now must its business and products that make up the company” (Page 43 Gary Armstrong). This product came about when Phileas was in Greece and he came across the Kalamata Olive tree and he had to have them. He did everything he could to get those olives. Which was being guarded by an angry father of a beautiful young girl. One day the daughter was sitting under the tree eating plain chips. Phileas had no idea, and he climbed the gate to sneak the olives. Half way through finishing picking the olives he fell and the olives and olive juice fell on the girls’ chips! He taste one and was blown away! Impressed with his new invention he forgot about the beautiful girl and left as soon as possible because he knew he had a very successful product on his hands! Our product will end all your bar problems. This is my product business statement.

Week 7;EOC The Pitch

I am pitching to you today, The Kalamata Olive Chip. This salty meaty olive flavored chip would be great with alcoholic beverages. The Kalamata Olive flavored chip would be the perfect bar side snack. The Kalamata Olive is a large purple olive with a smooth, meaty texture named after the city Kalamata in southern Peloponnese, Greece. These olives are known as a black olive even though they are dark purple. They can be eaten plain or sourced chopped up in a dish, and now as a chip! These olives relatively large for an olive. It was totally coincidental how this chip came about. A very crazy day in Greece! This is a very perfect chip to have in bars worldwide. It would definitely increase alcohol intake for bar companies. This will be an in demand chip and will be very inexpensive. The price will go for about $2.00. The chips will be fairly thin but will have a crunch. It would be one of the best things to happen to bars everywhere! Fast, portable, healthy but salted (just like the Klamata Olive), very tasty, and affordable! This chip will put an end to the problem of having an empty stomach on top of liquor. Also it will put an end to being hungry at a bar. I know this will be a success. This isn’t just an acquired taste because everyone loves chips! Olives are great with alcohol alone, so these chips are perfect! It is a combination of two great things. Salted olives that are great. Also chips that is loved worldwide. The salted crunchy snack will increase intake and the taste will be adored. This combo is genius! Easily served and can be stored on a shelf. You can have unlimited supply in the back so no running out. This is the perfect product for your bar!

 

Week 3 EOC: My Demographics

My demographic is a Millennial or Generation Y(1977-2000). They say that Millennials are very fluent with digital technology. We don't just embrace it it's a way of life. This is very true about me. I believe technology is very important and creates convenience in the world.

Week 3 EOC: Making Money for Good

   Warby Parker , the online eyewear retailer, donates a pair of eyeglasses to impoverished people for every pair it sells. The company recently announced that it had distributed 500,000 pairs of eyeglasses to people in need, reaching the milestone earlier this summer. The company came about when David Gilboa, Jeff Rider, Andy Hunt, and Warby Parker were students at MBA back in 2008. They noticed how expensive fashionable eyeglasses were and wanted to change that. They already had experience with the non-profit Vision Spring. Where they design and help low income entrepreneurs sell affordable eyeglasses. They started their business a year and a half later in 2010. Their company was strictly online but their traffic was so crazy that they had to start showrooms with Need Supply Co. Not only do they donate but they sell to their customers at a very good price. Normal $500.00 frames go for $95-$145.00!
   So once you shop and buy a pair of their discounted eyeglasses, they tally up the number sold that month and make a monthly donation to their nonprofit partners. The nonprofit train men and women in developing countries give basic eye exams and gives the glasses to communities. They try hard to spread awareness and make eye care available to all communities!

Week 2 EOC: Boston Consulting Group - Video Games

 

In the video game world there are so many different video games and video game systems. And some are doing better than others. For example, the portfolio analysis of the video game market is the star of all the game systems which is the Microsoft X-box. Then, there is the cash cow which is Sony PlayStation. Then there is the question mark which is the Nintendo Wii. And last but not least there is the dog of the industry which is Sega Dream Cast.

        Microsoft X-box is the star of the industry because it has high growth rate and high market share. The game system has popular games and features that the other game systems don’t have. Which is why most people prefer the X-box. “We rate MICROSOFT CORP (MSFT) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock prices performance.”( http://www.thestreet.com/). This quote shows exactly why Microsoft X-box is the star.

       Sony PlayStation is considered the cash cow of the industry. It has low growth rate but high market share. PlayStation doesn’t have all the features to draw people in like the X-box. But according to an online source PlayStation new ps4 is competing by adding new features that they know their customers would love. For example an online source states “But the most advanced revelation could be the PS4 system update 2.0 which will allow friends to play a game even if they don't own it” (http://www.cnbc.com/). Then, there is the question mark of the video game industry which is the Nintendo Wii. The Wii is a game system where you can be active and it’s for all ages. The Wii has high growth rate but low market share which is why it’s not doing as its full potential.

          Then, there is the dog of the industry which is Sega Dream Cast. They are labeled the biggest failure of the video game industry. The Dream Cast has low growth rate and low market share which is why it is discontinued. It could not compete with the other video game systems. As stated in an online source “Few gadgets are remembered as fondly as Sega's Dreamcast, and yet this quirky games machine flopped so hard that it forced Sega to quit the console market entirely.” (http://www.cnet.com/). Which is why they are considered the dog of the market.

Week 1; ECO Great Customer Service

 I experienced great customer service when I went to BCBG here in Las Vegas. All the employees greeted me as I walked in and around the store and if I needed help with something they didn’t hesitate to assist me. They made sure I was aware about all the promotions that were going on throughout the store. They were very helpful but not overbearing. The store was very clean and organized. And when I got to the register there was a little confusion about the sales. The shirt that I had rung up another price other than the price that was on the sign. I kindly let the cashier know and she apologized and explained to me that it was “select styles” but she still changed the price. She didn’t fight with me or she didn’t give me an attitude about it. In the text it states “Consumers needs and wants are fulfilled through market offerings, some combination of products, services, information, or experiences offered to a market to satisfy a need or a want. They also include service activities or benefits offered for sale that are essentially intangible and do not result in ownership of anything.” (Marketing pg. 7). I believe that them rewarding me with a coupon and changing the price for me and apologizing was focusing on me and my needs and my happiness. They cared that I was satisfied with their service and their store and wanted me to come back another time. I really wanted that shirt and I didn’t have to debate whether I should get it or not because she changed the price for me no questions asked. That is one of my favorite clothing stores and their customer service is definitely one of the reasons why. I recommend all my friends to go there anytime they ask.

Week 1 ECO; My Voice

My name is Tajae and fashion excites me! To me you can say a lot about yourself with the clothes you wear. You can tell what type of mood you’re in. Me personally, I like the business side of fashion. You get to see everything behind the scenes before it gets exposed to the public eye. You also get to see all the hard work and dedication that’s behind all the beautiful pieces of clothing everyone admires. I really started to appreciate and look up to all the hard work that no one really sees or pays attention too when I became one of those people doing the work.  I believe that there is fashion in everything and everyone. And when I open up my boutique I plan on showing people that. From the artwork on the walls to the clothes and shoes being sold in my store. I hope to be able to capture that in the presentation of my boutique. I also believe that online shopping has to be one of the greatest inventions ever! There is no better feeling to me than shopping from the comfort of your own bed. I guess you can say that fashion is my life the business side and being a consumer. I see benefit on my behalf from both ends. Accomplishment and cute clothes!