Tuesday, October 7, 2014
Week 1; ECO Great Customer Service
I experienced great customer service when I went
to BCBG here in Las Vegas. All the employees greeted me as I walked in and
around the store and if I needed help with something they didn’t hesitate to
assist me. They made sure I was aware about all the promotions that were going
on throughout the store. They were very helpful but not overbearing. The store
was very clean and organized. And when I got to the register there was a little
confusion about the sales. The shirt that I had rung up another price other
than the price that was on the sign. I kindly let the cashier know and she apologized
and explained to me that it was “select styles” but she still changed the
price. She didn’t fight with me or she didn’t give me an attitude about it. In
the text it states “Consumers needs and wants are fulfilled through market
offerings, some combination of products, services, information, or experiences
offered to a market to satisfy a need or a want. They also include service activities
or benefits offered for sale that are essentially intangible and do not result
in ownership of anything.” (Marketing pg. 7). I believe that them rewarding me with
a coupon and changing the price for me and apologizing was focusing on me and
my needs and my happiness. They cared that I was satisfied with their service and
their store and wanted me to come back another time. I really wanted that shirt
and I didn’t have to debate whether I should get it or not because she changed
the price for me no questions asked. That is one of my favorite clothing stores
and their customer service is definitely one of the reasons why. I recommend
all my friends to go there anytime they ask.
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