Target Market Strategy

My company has a very specific target market. And that is 21 and over people who attend bars. My target market strategy is to identifying our audience and the problems we solve or them. “The marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market,” (Page 53 Gary Armstrong). We are going to connect with them the best way we know how which is through social media. This will get their attention because this is what their used to. Social media is in their everyday life and this is the best way to catch their attention. “Product means the goods and services combination the company offers to the target market.” (Page 54 Gary Armstrong). We are offering a service to a certain age group and audience and this will only be served in bars. They will benefit from this in more ways than one and we will tell them that over social media. We will search hashtags that will let us know who on the websites we should sell too. We have to speak their language to get their attention. It will be a success because social media plays a big part in today’s society.