My
company’s implementation is website ads and social media. It will catch the
attention of our target market successfully. “Finally, we recognize that every industry
sector and marketing sub discipline (e.g., marketing research, e-commerce,
direct selling, direct marketing, advertising) has its own specific ethical
issues that require policies and commentary” (Page 538 Gary Armstrong).
My company’s evaluation is us knowing it won’t be easy getting people to try
something new but we are positive that when they do they will come back for
more. ” Evaluation is also very important. Many companies fail
to evaluate their sales promotion programs, and others evaluate them only
superficially.”(Page 438 Gary Armstrong). My company’s controls are lightening up the bar scene. We plan on
increasing alcohol intake as well. We plan on this product becoming a
conversation starter that causes you to mingle. I also want the story of
phileas fogg to help. “The analysis, planning, implementation, and control
of sales force activities. It includes designing sales force strategy and
structure and recruiting, selecting, training, supervising, compensating, and
evaluating the firm’s salespeople.” (Page 416 Gary Armstrong).
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