My products objective is to lighten up the bar scene. It’s
to increase alcohol intake and for our consumers to have a good time. “Macroenvironment is the larger
societal forces that affect the microenvironment demographic, economic,
natural, technological, political, and cultural forces” (page 67 Gary
Armstrong). “Microenvironment is the actors close to the company, suppliers,
marketing intermediaries, customer market, competitors, and publics.” (Page 67
Gary Armstrong). We want the product to be in a lounge bar environment so
you can talk and socialize. Our goal is to draw people in. It’s an olive
flavored chip, olives go with alcohol already, so now we have them improved. It
will be very inexpensive to purchase and will have a serving enough to share. This
product will be a big success and everyone will love it. It will be made like a
regular chip and served in chip bags. On the back of the bag there will be a
story told about Phineas fogg which can also be a good conversation starter. That is my main objective. A conversation is
very important in a bar. It’s not always easy to find one or start one but this
product will be the change in that problem. Whether it’s to talk to a new man
or meet a new woman. Or even on a first date at a lounge bar. You can talk
about this product nonstop. You can talk about how this product came about. You
can also talk about the product came about and also about how the product was
originated in Greece. It a very fun humorous story. Which lead to a fun bar
snack which will lead to a fun conversation. One of the best thing about the
product besides the taste is how it came about. So my objective is to lighten
up the mood by increasing alcohol intake.
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