Situation or SWOT Analysis

Next, is my SWOT Analysis. “SWOT Analysis is an overall evaluation of the company’s strengths, weaknesses, opportunities, and threats” (Page 55 Gary Armstrong). My company’s strengths are the flavor of the product, the environment it’s sold in, the serving amount, and the packaging.  “The company should analyze its markets marketing environment to find attractive opportunities and identify environmental threats” (Page 56 Gary Armstrong).  The flavor is a strength because it salty which will increase alcohol intake. That will benefit me and the bar and the customers. The environment the product is being sold in is another strength is because the lounge bar scene is a place where you can talk and socialize and meet new people. The serving amount is a strength because it’s enough to share, so mingling won’t be hard. Lastly, the packaging is a strength because it’s a conversation starter, and it’s easy to store in a bar scene. My company’s weakness is getting people to try it. It will be hard to get people to try the Kalamata Olive Chip but when they do they won’t regret it. My product opportunities is benefiting the bar as well.  It will increase alcohol intake. That benefits the bars profits and keeps people there longer. It would also keep people coming back because they will connect their memory at the bar with a good time. So this is more business for both ends. Lastly, the company’s threats are the other bar snacks. They are so used to them snack that they might not want to try something new. Another threat is that the Kalamata olive is a little unfamiliar so people will be a little on edge about trying it. But with the right advertisement and slogans people will be less hesitant. With every problem comes a solution so there is no problem that’s too bad.