Tuesday, November 25, 2014

Implantation Evaluation Control


 My company’s implementation is website ads and social media. It will catch the attention of our target market successfully.   “Finally, we recognize that every industry sector and marketing sub discipline (e.g., marketing research, e-commerce, direct selling, direct marketing, advertising) has its own specific ethical issues that require policies and commentary” (Page 538 Gary Armstrong). My company’s evaluation is us knowing it won’t be easy getting people to try something new but we are positive that when they do they will come back for more.   Evaluation is also very important. Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially.”(Page 438 Gary Armstrong). My company’s controls are lightening up the bar scene. We plan on increasing alcohol intake as well. We plan on this product becoming a conversation starter that causes you to mingle. I also want the story of phileas fogg to help.   “The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.” (Page 416 Gary Armstrong).

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