Objectives

My products objective is to lighten up the bar scene. It’s to increase alcohol intake and for our consumers to have a good time. “Macroenvironment is the larger societal forces that affect the microenvironment demographic, economic, natural, technological, political, and cultural forces” (page 67 Gary Armstrong). “Microenvironment is the actors close to the company, suppliers, marketing intermediaries, customer market, competitors, and publics.” (Page 67 Gary Armstrong). We want the product to be in a lounge bar environment so you can talk and socialize. Our goal is to draw people in. It’s an olive flavored chip, olives go with alcohol already, so now we have them improved. It will be very inexpensive to purchase and will have a serving enough to share. This product will be a big success and everyone will love it. It will be made like a regular chip and served in chip bags. On the back of the bag there will be a story told about Phineas fogg which can also be a good conversation starter.  That is my main objective. A conversation is very important in a bar. It’s not always easy to find one or start one but this product will be the change in that problem. Whether it’s to talk to a new man or meet a new woman. Or even on a first date at a lounge bar. You can talk about this product nonstop. You can talk about how this product came about. You can also talk about the product came about and also about how the product was originated in Greece. It a very fun humorous story. Which lead to a fun bar snack which will lead to a fun conversation. One of the best thing about the product besides the taste is how it came about. So my objective is to lighten up the mood by increasing alcohol intake.

Week 10;EOC Unique Value Proposttion

"Help Yourself and New Friends To Happiness"
I think this is a good slogan because this is a snack particularly served in a bar and with drinks, which is meant to be a very happy environment.
"Come And Enjoy A Conversation Snack"
I think that this is a good slogan because this snack is meant to be a conversation starter, and is made to be shared in a bar.
"Come Crunch With A Friend"
I think that this slogan is good because the product is a bag of Kalamata Olive Chips, and its a conversation bar snack.