Objectives

My products objective is to lighten up the bar scene. It’s to increase alcohol intake and for our consumers to have a good time. “Macroenvironment is the larger societal forces that affect the microenvironment demographic, economic, natural, technological, political, and cultural forces” (page 67 Gary Armstrong). “Microenvironment is the actors close to the company, suppliers, marketing intermediaries, customer market, competitors, and publics.” (Page 67 Gary Armstrong). We want the product to be in a lounge bar environment so you can talk and socialize. Our goal is to draw people in. It’s an olive flavored chip, olives go with alcohol already, so now we have them improved. It will be very inexpensive to purchase and will have a serving enough to share. This product will be a big success and everyone will love it. It will be made like a regular chip and served in chip bags. On the back of the bag there will be a story told about Phineas fogg which can also be a good conversation starter.  That is my main objective. A conversation is very important in a bar. It’s not always easy to find one or start one but this product will be the change in that problem. Whether it’s to talk to a new man or meet a new woman. Or even on a first date at a lounge bar. You can talk about this product nonstop. You can talk about how this product came about. You can also talk about the product came about and also about how the product was originated in Greece. It a very fun humorous story. Which lead to a fun bar snack which will lead to a fun conversation. One of the best thing about the product besides the taste is how it came about. So my objective is to lighten up the mood by increasing alcohol intake.

Week 10;EOC Unique Value Proposttion

"Help Yourself and New Friends To Happiness"
I think this is a good slogan because this is a snack particularly served in a bar and with drinks, which is meant to be a very happy environment.
"Come And Enjoy A Conversation Snack"
I think that this is a good slogan because this snack is meant to be a conversation starter, and is made to be shared in a bar.
"Come Crunch With A Friend"
I think that this slogan is good because the product is a bag of Kalamata Olive Chips, and its a conversation bar snack.

Week 8;EOC The Adventure

I was in Kalamata Greece in search of the best grown Kalamata Olives. I came across a house with a tall beautiful tree filled with these beautiful juicy fully grown Kalamata Olives. But the house had a big fence guarding the tree. I knocked on the door and an angry man answered, he assumed I was there for his beautiful daughter. But I asked him will he let me buy every olive off of his tree, he screamed NO and slammed the door in my face. So I had to find a way to get these olives. I could have just went and bought them from a store but I’ve never seen olives this perfect so I was determined. So all night I was thinking and drawing up plans. So my plan was to climb up the gate with a basket and pick as many olives as I can. So, the next day I did that. I got caught! The angry dad shot at me and I fell off the gate out of the backyard. So I waited a couple days for everything to die down and this time I made sure no one was home. So climbed up the gate and started picking olives. But the olives were a little hard to get and I was struggling to stay up and to get them. So some of the olive juice was in the basket as well. I slipped and fell into the backyard! And this whole time I didn’t notice his beautiful daughter was sitting under the huge tree. She was eating plain chips and my olives and olive juice fell on top of her chips. So to play it cool I ate a chip with a Kalamata Olive on top and the olive juice and was about to say “Hello Beautiful”. But instead I yelled “This Is Delicious!!”  She tasted it and agreed with me, we heard her father coming so she snuck me out the house and I had to leave without getting to know her unfortunately. But I knew I had a genius snack on my hands!

Implantation Evaluation Control

 My company’s implementation is website ads and social media. It will catch the attention of our target market successfully.   “Finally, we recognize that every industry sector and marketing sub discipline (e.g., marketing research, e-commerce, direct selling, direct marketing, advertising) has its own specific ethical issues that require policies and commentary” (Page 538 Gary Armstrong). My company’s evaluation is us knowing it won’t be easy getting people to try something new but we are positive that when they do they will come back for more.   ” Evaluation is also very important. Many companies fail to evaluate their sales promotion programs, and others evaluate them only superficially.”(Page 438 Gary Armstrong). My company’s controls are lightening up the bar scene. We plan on increasing alcohol intake as well. We plan on this product becoming a conversation starter that causes you to mingle. I also want the story of phileas fogg to help.   “The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople.” (Page 416 Gary Armstrong).

Price

My products price is $2.50. I priced this as a bar snack item. This inexpensive priced item will solve many bar problems. They are paying that price for the experience as well. It will make their bar experience way more enjoyable and help them meet many new people and increase alcohol intake. This will make them have a great time. And always come back for more. “A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s full line.” (Page 417 Gary Armstrong). “A sales force organization under which salespeople specialize in selling only to certain customers or industries.” (Page 418 Gary Armstrong).  

Promotion

“Promotion is developing and spreading persuasive communication about an offer” (Page 313 Gary Armstrong). My company’s promotion will be social media. We will use all popular and non-popular websites. We will be very notable. We will have our own Facebook page. We will also have our own Instagram page. We will have our own twitter account. We will have someone on 24 hour monitor of all of our accounts. We will search pictures and hashtags from the websites to seek our audience. The people who are 21 or over and go to bars.   “Matching is shaping and fitting the offer to the buyers needs including activities such as manufacturing, grading, assembly, and packaging.” (Page 313 Gary Armstrong).

Distribution

My company distribution that it’s going to be packaged in bags and able to be stored in the bar scene.  “Firms rarely work alone in creating value for customers and building profitable customer relationships.” (Page 309 Gary Armstrong). “We then examine physical distribution or logistics an area that is growing dramatically in importance and sophistication” (Page 309 Gary Armstrong). The product will be 3 ounces. I will have a normal size chip. It will be able to be stored behind the counter. You will be able to save them pass them around and everything in that nature. This product will come 30 a box to the bar.